
Growing consumer demand for social networking sites and sports clips on the move have helped Vodafone to thrive in increasingly fierce mobile markets, it emerged yesterday, as the group increased its full-year revenue and profit forecasts.
Increasing use of the internet on mobiles led to a surge of nearly 50 per cent in the more lucrative data revenues at the mobile giant, to £1 billion in the first half.
The trend, combined with a strong performance in the group’s emerging markets such as India, sent Vodafone’s overall revenues up 9 per cent to a better-than-expected £17 billion. The group’s shares closed up nearly 8 per cent at 195.7p.
Vodafone's Full-year revenues are expected to hit between £34.5 billion and £35.1 billion , against a previous range of between £33.3 billion and £34.1 billion. Operating profit is expected to be in the range of £9.5 billion to £9.9 billion, up from £9.3 billion to £9.8 billion.
Analysts at Bear Stearns said that the 41 per cent jump in data growth was “clearly positive”. Citigroup noted that data revenues now account for 7.3 per cent of the group’s total Western European revenues.
source:http://business.timesonline.co.uk/tol/business/industry_sectors/telecoms/article2866123.ece
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